Monday 12 September 2011

Rhythm

The four boxes crossed out in this advertisement is an effective use of rhythm to capture the viewer's attention. Repeating the same box image four times attracts the viewer's attention. It makes them want to know why one set of boxes are all crossed out while the remaining side of boxes aren't.  If there was only one box on either side, the ad wouldn't be as effective. If half the boxes were crossed on one side and half the boxes were crossed on the other side it wouldn't be as effective.  The more times an image is repeated, the greater the rhythm is in the ad.

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